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    ARCHITECTURAL DIGEST TRADE SEMINARS

    A preview day with offerings geared specifically to the design trade. Architectural Digest hosts this day of programming, sure to engage the design community in spirited dialogue.

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    NOON–1 P.M.
    KEYNOTE: RENOVATING WITH STYLE
    Join Architectural Digest Editor in Chief Margaret Russell as she speaks with Reed and Delphine Krakoff about their uniquely artful home renovations. Resuscitating older houses has become a way of life for this design-focused couple. The lively discussion will cover how they make a space feel true to its design origins, reflective of their contemporary, art-driven tastes, and suitable for their young family. They’ll also focus on the research and dedication that goes into their meticulous process, especially their extensive work on Lasata, the childhood summer retreat of Jacqueline Kennedy Onassis, featured in the April issue of Architectural Digest.
    From left: Architectural Digest Editor in Chief Margaret Russell and Delphine and Reed Krakof[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1456518239925{margin-bottom: 20px !important;}”][vc_column_text]Pasted image at 2016_02_26 11_34-1
    2–3 P.M.
    THE ART OF CLIENT RELATIONSHIPS
    Designers reveal how they maintain good relationships with their clients—from start to finish. Featuring some of the biggest names in the industry, the discussion will cover how to approach the client interview process, interpret a client’s wants and needs, decide when it’s appropriate to send an associate to a meeting, and the best way to present your final design vision. Once the job is complete, there are still factors to consider, such as how to handle the big reveal and what home—maintenance services should be offered.
    From left: Moderator Mayer Rus, West Coast Editor, Architectural Digest, and panelists Rafael de Cárdenas, Founder, Architecture at Large; Suzanne Kasler, Principal, Suzanne Kasler Interiors; and Vicente Wolf, Founder, Vicente Wolf Associates[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1456518160950{margin-bottom: 20px !important;}”][vc_column_text]Pasted image at 2016_02_26 11_34
    4–5 P.M.
    HOW TO REBOOT YOUR HOME
         Want to wow your clients with a few fixes that can make their home a more organized and, ultimately, more relaxing environment? Join moderator Vanessa Deleon, interior designer and TV personality, as she leads a panel of experts who will discuss how to do just that—from upgrading the kitchen with revolutionary new appliances that contribute to a healthier, more convenient lifestyle to simple design tips you can use to make sure the space feels current and fresh to trends in home renovation that speak to a new way of looking at form versus function.
    From left: Moderator Vanessa Deleon, interior designer and TV personality, and panelists Leura Fine, Founder, Laurel & Wolf; Eugenio Minvielle, Founder, Innit; and Jeffery Sears, CEO, Pirch

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